Timing Is Everything

What if Seattle’s initial MLS bid had been successful in securing a charter team? And how would that bizarro world script play out?

First the Bad News

Alan Rothenberg no doubt had a lot on his mind. There were fewer than 48 hours between this press conference and the World Cup’s opening match at Chicago’s Soldier Field. As president of U.S. Soccer and Chairman/CEO of World Cup USA, Rothenberg had a lot of balls in the air on June 15, 1994, and here he was, before the almighty FIFA brass and a hoard of international media, announcing the first wave of charter cities for Major League Soccer.

Following a slew of salutations and greetings, Rothenberg got down to the business at hand, naming names as the rebirth of top-tier American professional soccer took a giant step toward reality. He said these would be the first seven, with another three cities to be determined later, with the MLS launch two years away, instead of 1995, as first proposed.

An unexpectedly big crowd for USA vs Russia opened the door to MLS. (Frank MacDonald Collection)

Boston, Columbus, Los Angeles, New Jersey, New York, San Jose and Washington, D.C. Back in Seattle, a roomful of soccer and sports community leaders listened in, hoping for some kind of miracle.

Five months before, there had been no Seattle bid committee. The lack of a suitable stadium nor a local investor/owner made the effort a non-starter. However, as so often has happened since the mid-Seventies, the Puget Sound fans spoke volumes. Over 43,000 came to the Kingdome to see a friendly between the World Cup-bound national teams of the United States and Russia.

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Rowlands Stood Tall, Always Will

If there is to be a monument celebrating John Rowlands, it must stand tall and strong. It must exude tenacity, cunning and somehow exhibit a pinch of mischief.

For John Rowlands must be known for far more than just the goal that sounded our soccer community’s collective awakening. He was a buoyant, forceful personality; someone who would lead you headlong into the fray yet elicit some hardy laughs along the way. He was adventurous, striking out from his homeland for this faraway port to play for a side that had no prior existence. Here he would join, and in many ways lead, likeminded lads who blazed a path for what has become a thriving, footballing realm. He was a beacon.

John Rowlands, who led the line and, in many ways set the carefree tone of those first Sounders teams of the Seventies, has died, a victim of Coronavirus earlier this month in his native northwest England. He was 73.

John Rowlands, ca. 1974 (Frank MacDonald Collection)

Yet to the vast majority of contemporary footy followers around Seattle, the name Rowlands may fail to resonate. You might find a fuzzy image of him on YouTube or the black and white photographs such as those on this page. However, that’s all two-dimensional, and if one really wants to identify themselves a Sounder for life, let’s learn a bit about the late, great Sounder, John Rowlands.

Once John Best got a look at the narrow, crowned and unforgivingly hard Astroturf of Memorial Stadium, Seattle’s first coach envisioned the cast best equipped to win games in those cozy confines while at the same time winning fans. The plan: Those first Sounders would go direct, straight down the middle.

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